Have you been wondering how so many people are now making a living with drop-shipping from the comfort of their own home?
Are you struggling with online sales? Is upscaling what's stopping you from making it big?
Do you have a great product, but you're unsure how to market it?
Are you ready to take the next step in eCommerce, but don't know where and how to start? Have you always dreamed of making money online?
These, and many other questions are what face us every day as entrepreneurs.
The old-fashioned way is to create your own website.
But these days, with competition so high, the price to build a converting site could become astronomical; not to mention the hours of programming and time spent trying to communicate with your website developer.
All of it could total up to a year just to launch a website...
Nowadays, thanks to technological advancement and visionaries, it is no longer the case.
You can find many platforms online that require no coding, with many templates to fit the needs of individual businesses.
That said, you could have a website launched and ready to sell your products in less than 30 minutes!
Signing up for an account is fast and simple and starts with just creating a name for your store and answering a few simple questions about your business.
There are a few different plans to choose from that start at just $29 per month.
These plans provide the basics you need to start a business all the way up to handling millions of sales.
Best of all, you get a 14-day free trial; which is plenty of time to build your store!
Pick the plan that fits you best, but we recommend starting small and growing as needed.
When it comes to creating a business, we cannot stress enough how important branding is for the long run.
So, decide early what your goals are.
Are you looking to make quick cash? Are you looking to build a long-term business with a possible exit strategy?
Shopify offers free themes, ready to go with no coding necessary, and also offers hundreds of themes as upgrades.
Finding a converting theme is critical to your success online.
Like the title mentions, Shopify Booster has integrated into their theme the best marketing tools to boost your sales without any monthly fees.
The installation is simple, with no coding.
The fee for this theme will only set you back $247 for 1 store.
Shoptimized is another theme we suggest. The features are all very similar to Shopify Booster.
The pricing structure starts with a one-time fee of $167 for 1 store.
If you're looking to bring your store to a whole new level, Turbo Theme Florence is pure refinement.
It has a sleek and professional finish. Plus it's uncluttered, so your product can shine!
The current fee for this theme is $350.
Our Genie programmers have designed a fully optimized and converting theme with so many of these features at a fraction of the cost.
The PLG Theme can be uploaded immediately, and we will even set it up for you at no extra charge!
As mentioned above, branding your business is very important.
Another great advantage of using Shopify is that you can apply directly for a domain name through Shopify.
This eliminates the need to create separate accounts and coding to point your domain name to the correct URL address.
Spend some time creating a logo and choose a color palette to properly brand your store. Use that color palette in your store to create a consistent brand and theme.
What type of store do you want to run? If you already have a product, the answer is simple; you are a Niche Store.
General Stores are the easiest to set up because you can pretty much upload your store with all sorts of products by just creating a few separate categories.
By utilizing Product List Genie, your store can be fully loaded and ready to sell winning products in just a few clicks.
You already know how time consuming it is to research products, write copy, upload great product pictures, enter each and every variance, or even find vendors.
We guarantee you will love this feature provided by Product List Genie!
We do all the time-consuming work for you and deliver turnkey products and information to add to your store in seconds.
Niche stores require a little more thinking and strategy; especially product research.
Is it going to be a Gamer Niche? A Pet Niche? Yoga? Fitness? Niche stores allow you to start small and focus on single items.
Once you have mastered the sales in your chosen niche, then it allows you to scale your store and expand into other related niches.
Example: You started with the niched-down Chihuahua breed, then you expanded to the German Shepherd breed, followed by the Dog Niche and then continued on to the Pet Niche, etc.
Big Niche is a term used to define a broader industry.
Examples could be; a Fitness Store, a Parenting Store, or an Apparel Store. A fitness store could encompass a yoga niche, a weight-lifting niche, a running niche, a health food niche, etc.
With a big niche general store, you will be able to appeal to a larger audience in a defined interest.
Also, creating your avatar (scroll to the Marketing section of this Blueprint) will be simpler in the beginning.
What do we mean by that?
You need to decide if you want to sell low-ticket items or high-ticket items. Do you want to sell 1,000 items at $10, or would you rather sell 10 items at $1,000?
In the beginning it may be easier to sell low-ticket items, especially when selecting advertising platforms and demographics.
But with experience and utilizing the right tools, high-ticket items will be more attractive.
Low ticket items are valued at less than $100 and are easier to find.
There are many local and international vendors willing to dropship for you.
Low ticket items can be anything for clothing, electronics, homeware, toys, gadgets, jewelry...
When done correctly, high-ticket items will get you where you want to go faster.
But the learning curve is a little longer. It also requires you to qualify with specific vendors and abide by a different set of rules.
Finding high-ticket items will require a greater commitment of time.
Some examples of high-ticket items are products that are in the $100 to $300+ category. Examples; electric toy cars, scooters, tools, sport equipment, appliances, furniture...
Visit World Wide Brands for high-ticket items, they are the standard when it comes to wholesaling and drop shipping. It's the official directory of 100% Certified Wholesalers!
Pages of high-ticket products with vendor links and contact information appear right before your eyes!
Product List Genie makes this task practically effortless and we even include training.
Ultimately, we save you money with “How to Sell High-Ticket Items” courses...
Another facet of your business is to stay ahead of the game.
You should always be researching and finding out what the hottest products are on the market – products that people actually want to buy.
A top priority question when it comes to researching a product: “Is there a demand for this product?”
If you have done a quick search and easily find the product you were looking for, don't be afraid of competition. It just means the demand is there.
On the other hand, if you find very little information on the niche or product you're researching we would recommend to stay away.
Manual research is important.
We think the fastest way to find information about a product is by utilizing a tool called Google Trends.
This tool analyzes the popularity of top search queries in Google Search across various regions and languages.
The website uses graphs to compare the search volume of different queries over time.
Finding trending products is imperative for your business to succeed. To do so you should browse across these platforms to evaluate trends:
When it comes to the ultimate tool to find winning products; look no further.
We spend hours researching trends and hot items, and place them in a ready-made package on our platform.
Plus, each product listing comes with its own Google Trend research, allowing you to make faster and more educated decisions.
Keeping tabs on your competition is important to your success.
When you research your competitors and keep current records, you can start to anticipate their next move.
Large companies in your niche have already researched and spent millions of dollars on marketing and advertising. They already know what works. There is no need for you to reinvent the wheel.
Manual Marketing is time consuming. You can spend hours and hours scrolling through search engines, social media platforms, taking notes, and creating spreadsheets and reports.
Here's where to start your manual research:
Mostly used by buyers:
Mostly used by buyers:
Mostly used by sellers:
Use the search box on Facebook with the following keywords and watch results pop up:
|Order Now||Get Yours Here||Free Shipping On This Item|
|Using Promo Code||Available In Different Sizes||Like Share or Tag Someone|
|Only Pay Shipping||Claim Yours Here||Tag a Friend That Would Wear This|
|Tag Someone Who'd Love This||Tag Someone Who'd Love One||Tag a Friend That Would Wear It|
|Limited Supply So Get Yours Here||Extremely Limited Supply||We're Giving Away 300 Free|
|Limited Supply So Get Yours Now||Order Here||We're Giving Away 200 Free|
|Get 60% Off Now||Get 60% Off Today||Get 50% Off Now|
|Get 50% Off Today|
Using your personal Facebook account, like & follow as many pages related to your niche as possible (minimum 30).
Use your personal account because advertisers can exclude “page admins” from their targeting. This can also be done from your Business account but you may be missing out if ads exclude Page Admins in filters.
Act like a buyer – comment, share, like, visit product pages, add to cart, and even buy something.
These actions should be spread out on different ads and not repeated exactly for every ad you see.
Doing so will allow you to extend your range when being targeted (i.e. you're considered an engaged user and will be targeted more with many ads).
Facebook spy tools are great but as you can imagine, if you can have access to them so easily, everyone else can too.
If you find something that has potential with these spy tools, make sure you setup a campaign IMMEDIATELY, because if you don't, the competition will. Guaranteed!
Facebook is also great for referencing products that work, finding similar ones, or getting new ideas.
Here are some affordable platforms and tools for more research:
To help you with this task you can use a few free tools and many apps that charge you usage or membership fees.
Spy Tools are used on a daily basis by every successful business, so remember, there is no need to reinvent the wheel.
Just take what already works, change a few things to give it your own twist and Boom!
Just make sure you are not infringing on anyone's copyrights, logos, or other trademarked materials!
Want to find out about best selling stores in your niche? Check these sites:
Do you want to keep up with hot products and current ads? Add this extension to your Chrome browser, it's FREE:
Whether you are a beginner or expert in the eComm world, you can understand how powerful this tech is when it comes to crushing the competition.
But it can become very costly to a newly launched business.
This is a game-changer when it comes your investment of time. One click, wish granted!
If you're looking to sell internationally, here's a list of sites by country for your research:
Once your Shopify store is up and running, you will need whatever you can get to help you convert traffic into sales.
Shopify provides a section with hundreds of different apps that can integrate directly to your store.
You can find accounting apps, upsell apps, vendors apps, cart apps; the list is vast.
Although many seem attractive, how do you know which ones you actually need or will serve your purpose?
Once again, our Genie programmers have already incorporated the most useful tools and apps into our Product List Genie Theme.
We continuously update our PLG Theme with optimization and conversion tricks so you can always rest assured that you have the latest and most relevant apps!
We either have included the software in our Theme, or we will recommend certain apps through our own research and development to make sure you have the tools you need to succeed.
Another aspect of your business is deciding how you want your products to be shipped and orders fulfilled.
There are many available options, including Apps, Shopify, vendor warehouses, manual fulfillment, automated fulfillment, etc.
You will also have to decide where you want your product to ship from – will it be national or international?
Shipping from the USA is key for a long-term business plan, but it comes at a higher price.
At Product List Genie, we have our own line of products that ship straight out of a US warehouse, with our own auto-fulfillment ordering process, guarantying you faster delivery times and more satisfied customers.
Shipping from China is the most approachable and popular alternative.
Not only can you find cheaper products but usually shipping to the US or Worldwide is free.
On the other hand, shipping from China has longer delivery times that could take up to 40 days. Thus, it may create customer service issues with unsatisfied customers.
It still remains a viable plan but we strongly recommend transparency about delivery time with your customers.
As it implies, once you receive an order you will have to place that order manually through your vendor. This is usually necessary on first-time sales, then it can be upgraded to an automated service.
Once the original order has been placed you can integrate the vendor link to one of these apps and from then on, every order placed will be automated and shipped to the correct customer.
You can also find products directly through those services which come fully integrated.
If you have many orders coming in daily, you may also choose to have these orders filled by a Bulk CSV file with your vendor.
Make sure you ask your vendor if they accept this type of ordering method.
At the of the day, you just download all of your orders onto a CSV file and email it to your vendor. They will do the rest!
Depending on your opening budget, pre-purchasing an inventory from a vendor or factory and sending it to a fulfillment house is another solution.
Once the inventory arrives, they will be able to take care of the handling, packaging, shipping of your product and update you with tracking numbers.
Some options for fulfillment houses:
Each carefully picked product in Product List Genie comes with its own informational page which includes vendor links so you can be sure that the item matches the vendor.
This is the area you need to focus on most.
eCommerce can only survive with a good marketing plan.
You need to have an online presence and consistently drive converting traffic to your store.
If you run a niche store, we recommend that you create an avatar of your ideal customer.
The more detailed your avatar is, the better you will be able to target your ideal customer.
What is your ideal customer? Take time answering these main questions, then dig deeper into subcategories of your own:
It is critical to have great quality images for customers to convert.
Descriptive images are recommended as it helps the customer to visualize how a product works.
Unlike a brick and mortar business, images and words are the only means for your customer to feel and experience the product.
When it comes to getting customer attention, one of the most powerful tools for ad campaigns is the use of videos.
Your videos need to be short and straight to the point, as studies show that today's consumer attention span is down to 16 seconds or less.
Having the proper copywrite for your ads is a very important part of the puzzle.
This can take time (that you may not have) to acquire as a skill or you can pay agencies to write ads for you.
The right or wrong copy can either make your ad go viral or kill it. You must become a master at writing relevant, engaging ads to get click-throughs.
Our Genies have already done this for you on each individual product page!
You get professional grade images and videos and professionally written copy for your marketing campaigns.
Obviously, advertising is the lifeline to any online business.
Start small, choose a single advertising platform. Get comfortable with it, laser focus, then expand to another platform.
As an eComm store business owner, unless you are outsourcing your advertising to an agency, this is where you will spend the bulk of your time, money, and energy.
This is the largest social media platform in the world. Facebook Ads work to help your business reach 2 Billion Facebook users worldwide based on their location, age, gender, interests and more.
To advertise properly on Facebook, you will have to create a Facebook Business account where you will be able to create all your campaigns, keep track of your audiences, create targeting, and create so many other necessary parameters.
Next, you will need to learn how to create campaigns the right way.
Once you have a successful campaign you will need to learn how to scale that campaign by utilizing:
Follow these rules to maximize your success and reduce your advertising costs:
If you plan to use Facebook, be sure to have backup ad accounts as you will likely run into challenges from Facebook at one time or another.
As the largest search engine in the world you can understand why this is a platform you must advertise on.
Everyone utilizes it to search for anything and everything!
Placing your product in front of a potential customer is the goal, and Google Ads lets you do exactly that!
Learning to use keywords is not an easy task and utilizing campaigns the wrong way can become costly by tossing money into the internet abyss.
Google Ads provides you with 3 main categories for your advertising needs:
Advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.
Watch video on Google Search Ads.
A powerful system that reaches more than 2 million websites and 90 percent of internet users, the Google Display Network can get your ads in front of targeted audiences across the globe.
Display Ads integrates your ads into carefully chosen websites, where it can reach users while they shop, browse or read.
Watch video on Google Display Ads.
These ads are particularly effective because they showcase a high-quality image on the product listing, as well as the price of the product in question.
Watch video on Google Shopping Ads.
But if you become part of our family, our Genie coaches will be there to help you every step of the way to ensure you setup your campaigns properly; by teaching you with training videos, one-on-one conversations, 2-3 weekly live hot-seat seminars and other great free training tools.
Product List Genie also provides each individual product with its own Google and Facebook campaign details; from audiences, interests, targeted countries, to copywrite and keywords, it can even be downloaded on a spreadsheet, all of it at the tip of your mouse!
Advertise your videos on YouTube and be seen where everyone is watching! YouTube offers 3 types of ads:
Influencers are online personalities and celebrities that will help you promote your products for a fee or in trade.
Instagram is a platform where many of the influencers hang out.
Influencers have a really large number of followers and the way it usually works is they will post a picture of themselves using your product and tell their followers how great it is.
The post will have a direct link to your product and voila, sales start pouring in...
Your goal is to find an influencer not too large, with the proper targeted audience for your product or brand.
Check these Influencer Platforms for reference:
If you don't use retargeting as part of your advertising strategy, you are leaving a lot of money on the table!
Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they're ready to buy.
Every time your customer sees your retargeting ads, your brand gains traction and more recognition.
Some effective and popular services are AdRoll, Criteo, and Perfect Audience.
This code creates a list of people who visit your site by placing anonymous retargeting “cookies” in their browsers.
The list allows AdRoll (or other retargeting vendors) to display retargeting ads to your potential customers as they visit other sites.
Since AdRoll works with the largest ad exchanges, they can retarget your customers just about anywhere they might go online.
Criteo is another service created on the open-internet that also utilizes the power of video in the retargeting arsenal.
Deliver the right ad at the right moment in the shopper journey.
Perfect Audience offers a few more platform specific retargeting options like:
Bing is a search engine owned and operated by Microsoft.
Like Google, you will be able to create an ad account and place your product in front of millions of targeted customers.
You can even create an audience down to a specific city block on a map!
Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.
In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.
The word “native” refers to this coherence of the content with the other media that appears on the platform.
Not to be ignored is increasing the Average Order Value.
It is another chance for you to increase your sales and minimize the money-left-on-the-table syndrome; it is probably the key to your profits!
This is done by upselling or down selling a customer while they are going through the process of a purchase.
So, how do you increase your AOV in your store?
Simple, there's an App for that!
The top two services available to help you create an upsell funnel alongside your cart page are OneClickUpsell (OCU) and CartHook.
Here's the lowdown:
Already available in the PLG Theme for Shopify, at no extra charge, are the tools to create upsells to increase your AOVs on a product page and a one-click upsell on the cart page!
You just have to choose which product is congruent to the original sale item.
You can thank our Genies anytime!
Now that you have your entire business set up and you're ready to pull the trigger, one key element is still missing to propel your business.
Every successful entrepreneur that we know of has sought some sort of mentor.
Every successful entrepreneur knows that to get to a place they want to be, they need mentorship from someone who is already there.
We do this by offering one-on-one phone calls, live hot-seat webinars, support videos, daily tips, follow-along campaigns, and an unsurpassed private entrepreneur group where all members' goals are to support each other.
We thought we'd throw in this quick section to help you out once you're settled in!
When you become successful in eComm, things can move very quickly.
And if that's the case, you're going to need a team to help you, so start thinking ahead.
With just a few clicks of your mouse, your wish will be granted!
Now, we're not saying it's not going to be hard work, but wouldn't you just like your wish to be granted a little sooner?